About Us

The Curve Cult Began with a Question

In 2015, fresh out of business school, I was plus size — and wondering why fashion made so many people feel like sh*t.
I had just discovered the fat-positive community online, and I was blown away by seeing women who looked like me — Black, Brown, Asian, radiant — styling themselves with joy.
But in Singapore, options stopped at AU12. And community? It didn’t exist yet.
So I set out to build both.

From Clothing Brand to Fat-Positive Community

I started The Curve Cult as a fashion label — but really, it was always a love letter to plus size folks who deserved better.
We grew our range from AU20 to AU30, ran a physical store in Singapore for 9 years, and became a home for thousands who felt unseen in mainstream fashion.
We hosted events, hangouts, and sacred dressing-room conversations that reminded us:
We’re not the problem — the system is.

The Deeper Why

I come from a long line of plus size women -my grandmother, my mother, my aunties — all told, in one way or another, that their bodies were too much. I felt that too, growing up in Singapore. There’s so much stigma around being in a bigger body, and so few role models.
Even in global plus size spaces, it’s rare to see bodies like ours, cultures like ours, stories like ours.
When I started The Curve Cult, I didn’t fully realise it — but I was doing something the women before me never got to do:
Take up space. Proudly. Publicly. Loudly. And I was building the community they never knew they could have.

A New Chapter: Personal Styling

In 2024, after 9 years of running the store, I was burnt out. I needed change.
I wanted to slow down and realign with the work I love most:
Helping plus size people reconnect with fashion — and with themselves.
So I cleared out our stock, followed love (literally), and moved to Melbourne.

Today, The Curve Cult has evolved from clothing label to fat-positive personal styling with seasonal offers like saree tying sessions. It’s a new way to carry forward the same mission: creating joy, confidence, and community in plus size bodies.

The Archive Closet

Our clothing isn’t gone — it lives on as the The Curve Cult Archive. Loved by our community, limited in sizes, and available while stocks last.

It’s a reminder of where we came from, even as we grow into this next chapter.

If you’ve read this far — thank you.
The Curve Cult will always be about uplifting our fat community.
And when you’re browsing the site, wondering “Will this work on my body?” —
I leave you with the words from our first-ever campaign:
Just wear lah.
It’s a Singaporean way of saying “just wear it” — who cares what they think?
It’s about freedom. Choice. Attitude.
Or as we say now…
Just wear lah, mate.

— Rani Dhaschainey
Founder, Fat-Positive Personal Stylist