Blog

Join Me on This New Journey I’m beyond excited to share this new chapter with you. Whether you’ve been a long-time supporter of The Curve Cult or are just joining...

As we evolve and grow, I’m excited to share our latest venture: The Curve Cult Styling Suite—a service designed to help you embrace your style and body through personalized guidance and...

Embracing Our Past, Defining Our Future Hey there, lovely souls! I'm Rani, the heart and soul behind The Curve Cult. A Glimpse into the Past: Around 9 years ago, I...

Time for another Overheard at The Curve Cult *Customer browsing the racks and looking at the other customer in store nervously*Customer : Are you sure it is ok for me...

Have you heard the latest news? Our Bralette Club bralettes are now available till uk28 and are now stocked at The Curve Cult store and site. Check out the collection...

In 2013, I discovered the body positivity/fat acceptance movement and since then, it has been a challenging yet fulfilling journey of unpacking my internalized fatphobia, unlearning diet culture and coming...